On YouTube, however, it was Marcos who dominated the platform with 627 mentions while Robredo had 366. One was when the vice president officially announced her candidacy and the other was when she introduced her running mate and answered questions about her campaign plans. Robredo’s presidential bid was the most speculated and she held two major press conferences towards the end of the week of the COC filing. The vice president has a total of 542 mentions while the former senator earned 289 mentions. Robredo and Marcos also lead the tally of online news mentions compared to their fellow presidential hopefuls. Graphic from Dinggin: Halaan 2022 Part 1: How Online Media Shaped First Impressions of Seven Presidential Hopefuls by ALPAS Consultancy. Robredo earned 1,000 Facebook mentions while Marcos had 766 mentions. The firm monitored 110 Facebook pages of which almost 70% were social media arms of established media outlets while 30% were from various viral news or personality pages. The figures on Facebook “were much more proportionate” but it was still dominated by the two candidates. Robredo was mentioned almost four times as much as Marcos The former earned 42,325 mentions while the latter garnered 11,025 mentions. The microblogging platform accounted for 90% of all the online mentions, it noted. “When compared with the distribution of mentions across all other online platforms, Twitter was disproportionately vocal about Robredo’s presidential bid,” the firm said in its study. However, a “disproportionate amount” of the mentions were from Twitter in which there are only 8% registered voters, according to Pulse Asia. The firm observed that based on the figures, Robredo “had more than twice as many mentions as all her competitors combined.” Personal Facebook posts, conversations on messaging apps and posts on TikTok were not included. Data has a +/- 2% margin of error at 95% confidence level. The sample size is 1,200 comments per candidate. Sentiments were culled from 8,400 randomly selected comments from Facebook page posts, with an even distribution across the seven candidates. The firm said that for the study, it monitored public posts mentioning the candidates on Facebook pages, Twitter, YouTube and news sites within the Philippines during the week of COC filing. Screengrab from Dinggin: Halaan 2022 Part 1: How Online Media Shaped First Impressions of Seven Presidential Hopefuls by ALPAS Consultancy. Labor leader Leody de Guzman had the least volume of mentions at 288. Ping Lacson earned 839 mentions, while Sen. Manny Pacquiao followed with 1,514 mentions. Manila Mayor Francisco “ Isko Moreno” Domagoso, more commonly known as Moreno, came in third with 3,170 mentions while Sen. 1 to 8, 2021.ĪLPAS Consultancynoted that Robredo had a total of 44,233 mentions across Facebook pages, Twitter, YouTube and news websites on that week, while Marcos had a total of 12,707 mentions on the same platforms. dominated the online sphere during the week of the filing of the Certificate of Candidacy.Ī report by a strategic communications firm said that out of the seven candidates whose intention to run made an impact on social media and news sites, the conversations centered on the two aspirants from Oct. Among the presidential bets of the 2022 national elections, only Vice President Leni Robredo and former senator Ferdinand “Bongbong” Marcos Jr.